Toy Noize | lego

Once upon a time, there were a few classic toys that were untouchable. You know. Those toys that couldn’t be ruined. Couldn’t “jump the shark.” My short list is model trains, lincoln logs and Legos. I was all about lincoln logs as a kid. You could build all day, make a whole town, then drive your cars up and down the streets. Life was pretty sweet (and they smelled good too!!). Legos were next level. You could build more than just log cabins. You could build town houses or space ships or mobile cranes. Just the coolest stuff to set your imagination wild on. I was all over it.

Lately, I feel that it has changed. Lego is now a mall store. I see tweens having foam sword fights there frequently; not sure how that fuels imaginations … And then two dudes named Dee And Ricky began dropping “high end fashion accessories” built from Legos. In reality, it’s something any person could accomplish in 28 seconds with 14 blocks, a pin and a hot glue gun. But these two are getting $20-$40 a pop for their “creations.” And the scary thing? People are buying them. Celebrities all over the US have been spotted sporting them. It blows my mind.

And now Casio has justified these two by creating a “collaboration” g-shock watch. Granted, collaboration watches aren’t like getting knighted, but it does prove something to the world, “someone noticed.” Exactly. Someone saw what these two were doing, approved and fueled the fire. So now we have 1000 of these “watches” out there in the world. Call me a hater, but seriously, how do you even tell time with these things??