Nike has branded itself to almost every market possible.
Not a bad move on their part.
It also doesn’t hurt when your biggest fans do the marketing for you. Michael Lau is one of those fans.
I believe he first started working with Nike on Gardener related figures, lots of woodgrain stuff. But in this post, we’ll focus on his Mr Shoe / Crazysmiles gear.
Mr Shoe started popping up in 2005. This is probably 10-12 years into Michael’s career. Mr Shoe became an immediate success within the sneaker community, especially among Nike fans. Each Mr Shoe is a Nike Air Force One with feet. Nothing too crazy, but people were into them.
See below for a few examples.